Who's Selling 1557 Broadway?

Laura Pomerantz Real Estate LLC put out a press release today announcing that it has been appointed the exclusive leasing agent for 1557 Broadway, in cooperation with David Escava.

Here's what the firm is selling:  Nearly 21,300 square feet on the ground, second and third floors as well as the basement, which Pomerantz says is the only divisible space on the Times Square market.

The landmark building--on the west side of Broadway and just north of W. 46th St.--is known for being the home of the city's first automat in 1912.  It was converted into a Burger King in the mid-1970s.

Pomerantz says it will offer tenants three levels of illuminated signage, including lower and upper billboards, as well as "a stand-up on top of the building and a street-level zipper."

"With its extensive amount of divisible space, the building offers a unique opportunity for smaller retailers to finally enter the Times Square market," said firm founder/president Laura Pomerantz, “while it also provides the ideal space for a larger retailer looking to open a flagship in the area.”

The New York Post item by columnist Lois Weiss yesterday first reporting Pomerantz's hiring noted that 1557 has a new neighbor:  the longstanding Roxy Deli will become a Radio Shack at 1565 Broadway.  On the other side is an American Eagle clothing store.


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